Ex-Pret expert joins Flexeserve team
Flexeserve has welcomed Dirk Wissmann, former foodservice equipment specialist for Pret A Manger, as its Operational Support & Development Manager.
The Home of Hot-holding is delighted to add another unique dimension of experience and expertise to its team of food-to-go hot-holding specialists, with Dirk Wissmann – who was previously the highly accomplished Senior Equipment Manager for Pret A Manger.
Warwick Wakefield, Customer Experience Director of Flexeserve, said: “Here at Flexeserve, we don’t just design and manufacture game-changing equipment, we provide an unrivalled service too. This enables our customers to be the only operators in the world achieving true hot-holding.
“To us, Dirk is a game changer in his own right, with his extensive operational expertise in both food-to-go and hot-holding. He brings a new and invaluable perspective, enhancing that unique service we offer our customers.
“Dirk’s contribution to food-to-go, both in the UK and internationally, cannot be overstated – he was instrumental in advancing the quality and variety of hot food by utilising our unique technology in his previous role. With Flexeserve, he will continue to have a significant and innovative impact as part of our highly experienced team – into which he has already integrated seamlessly. Exciting times ahead!”
The Ex-Pret expert
Prior to his new role at Flexeserve, Dirk had worked at the pioneers of grab and go, Pret A Manger for 23 years. In that time, Dirk progressed from his role within the New Shop Openings team to Senior Equipment Manager and was fundamental in the evolution of Pret’s hot food operation.
Flexeserve has known Dirk for a long time, as he played a major role in Pret adopting Flexeserve Zone for its hot food offer. Pret challenged the industry to hot-hold, and Dirk’s belief in our technology directly led to a more diverse and greater quality food-to-go on the high street and elsewhere. With Flexeserve, they could embrace the next generation of hot-holding.
Dirk said: “I’m really excited to now be a Partner at Flexeserve, having worked in collaboration with them as a customer for many years. I absolutely love the ethos here – not just in their approach to the customers, but their approach to each other too. It’s a dream job with a dream team.”
Enhancing the Solution
To support its world-leading heated displays, Flexeserve offers its customers an all-encompassing service unique within its industry, Flexeserve Solution. This service covers five key elements – product, cook method, packaging, technology and in-store service.
A product-first approach is key.
From our Foodservice Innovation Centre and Development Kitchen, we create new products and entire menus that exceed consumer expectations.
Working with your team, we will optimize recipes and perfect holding temperatures with our Development Chef and culinary team.
Achieve the same results at every location.
We’ll help you establish the best cook process for each food item. Our Development Kitchen is equipped with a wide range of ovens and cooking equipment, so that you can replicate your current operation.
Our expert team will also maximize shelf-life to reduce waste and ensure your products last a whole day part.
Create the right microclimate.
We’ll identify the most appropriate packaging for each of your products to preserve quality, determined by their ingredients, desired customer experience and target shelf life.
With our expertise, and working with a range of manufacturers, we’ll achieve the microclimates your products need, whilst also delivering excellent food security and greener packaging solutions.
Where the magic happens.
Our unique air-recirculation technology is unrivalled. The hold times that you can achieve with our unit can transform your business – it’s the only system capable of true hot-holding.
Our patented system maintains the core temperature of your products through convection heating, surrounding the food with a consistent temperature. It’s the only way to do it.
Rolling out your hot food.
Together, we’ll develop processes for your hot food preparation to help make your operation as efficient and effective as possible.
We can refine the way you merchandise hot food-to-go to maximize your ROI. We offer POS customization to maximize impact, and accessories that increase visibility and efficiency.
Flexeserve found Dirk to be the perfect team member to enhance the in-store element of Flexeserve Solution.
Warwick continued: “His extensive ‘on-the-ground’ experience in hot-holding makes him invaluable and unmatched in his ability to advise our customers on how to advance their hot food operation with our true hot-holding. With Dirk, we’re taking forward our already unparalleled expertise with which we support our customers, as we strive constantly to provide them with the ultimate hot-holding experience.”
Already hard at work
Dirk has been part of the Flexeserve team for a short while, helping customers improve their operational processes. With Flexeserve Zone and Flexeserve Hub, Dirk and the rest of the Flexeserve team are enabling customers to achieve greater quality food-to-go, new levels of efficiency, and a more optimal and profitable hot food operation.
Dirk said: “I’ve been involved already with some incredibly exciting projects, helping customers with a richly diverse range of cuisines to establish how they can incorporate hot-holding into their operation.
“We recently worked with one customer in particular – a large international chain of high-end restaurants, with a focus on expanding its grab-and-go across London and then the UK. They’ve integrated Flexeserve Zone and are now experiencing how the hot-holding operation works – perfecting it, with us alongside them assisting with each element.
“This is such a great example of how we help – and this customer sees Flexeserve, and its innovative technology, as an integral part of their operation.”