BP – Wild Bean Cafe
When BP approached us, it had been in the process of reworking its Wild Bean Cafe concept to increase both footfall and the average spend of its customers. As part of this, it was interested in developing a more extensive hot food-to-go menu by introducing a range of products designed for hot-holding.
All food development for the launch of the new Wild Bean Café concept was carried out at our facility and, predominantly, in our development kitchen. We worked alongside the Wild Bean Cafe team and advised on everything from ingredients, packaging, cook programmes and staff processes to shelf temperatures and unit merchandising.
We co-developed new hot-hold menu items within our development kitchen, including tater tots and loaded fries. In addition to this, we also tweaked some of Wild Bean Cafe’s existing recipes for use in Flexeserve Zone and offered invaluable packaging support for the entire hot-held product range.
We continue to assist with Wild Bean Cafe’s product development, with additional projects in The Netherlands and California.
As a longstanding client of over 20 years, we assist Co-op with all areas of its hot food projects. This includes the co-development and validation of products and packaging with suppliers and manufacturers, the testing of equipment and even evaluating in-store operations.
Co-op approached us to help with a new store concept that it was looking to trial – a dedicated food-to-go site, to be created in Manchester city centre. This branch of Co-op was to have a pure focus on food-to-go, rather than the broader standard offering of Co-op convenience stores.
Flexeserve Zone ensured that this new trial location showcased Co-op’s hot food-to-go offering, providing high quality hot food to customers. As a result of this initial trial, Co-op has chosen to introduce Flexeserve Zone units to a further five locations.