Supersize your countertop capacity with our NEW Flexeserve Zone Xtra

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Sell more and waste less after NACS

Unlock HUGE hot food potential with our true hot-holding

The world’s hot food experts

We showcased our expertise and brand new products that maximise the benefits of our true hot-holding at Booth C6613, Exhibit Hall C, Georgia World Congress Center, Atlanta, October 4-6 2023.


Hot off the launch of Flexeserve’s U.S. HQ and Culinary Support Center (CSC) in Southlake (Dallas), TX, we headed to NACS! Our dedicated team of American hot-holding experts were on hand to tackle your c-store hot food challenges head on – helping you to sell more and waste less.

Hot food is the hot topic of the industry right now. Even if you missed us at, we can show you how to maximise its potential with our extensive c-store foodservice expertise.

“We see the hunger of the c-store industry for hot food and there is huge untapped potential we can unlock. Flexeserve will help you reduce food waste, maximise profit and capitalise on your guest demands for express, great-tasting hot food – to create a stand-out grab and go offer.”

Dave Hinton, President – Flexeserve Inc.

We help you achieve ...

Unmatched hold times

Reduced waste

Improved quality

Expanded range

Total operational efficiency

Increased sales and profit

Sell even more with XTRA

ALL NEW for NACS 2023. Display 60% more incredible hot food with the same footprint and power supply. Flexeserve Zone Xtra is perfect for the convenience market, enabling you to cook in larger batches and hot-hold at optimum quality – giving you excellent operational and energy efficiency.

Discover Xtra

The first and still the best

Flexeserve Zone is still the best heated display in the world. Winner of the 2022 Queen’s Award for Innovation, our flagship range of multi-temp hot-holding units has been revolutionising hot food operations for 10 years! This is testimony to its proven reliability and game-changing impact on the world of food-to-go.

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High capacity, under the counter

Our new unit, Flexeserve Hub Undercounter was also on display. Supporting you back-of-house with operational efficiencies at its core, Flexeserve Hub is the only unit that can hot-hold batch-cooked ingredients, complete dishes and whole packaged food orders – for unrivalled hold times, versatility and energy efficiency.

Explore Hub Undercounter

Flexeserve Solution

Flexeserve Solution is now in the U.S. and across the Americas, delivered from our HQ and CSC in Southlake (Dallas), TX! The industry’s only answer to developing an optimised hot food operation efficiently, sustainably and profitably is newly evolved for 2023. Our U.S. team of experts can help you advance your hot food, guiding you through Technology, Food, Culinary, Packaging, Implement and Connect.

Discover Solution

See the future of hot-holding with a demo of Connect by Flexeserve! Recent winner of a Gold Innovation Challenge Award and debuted at NACS, our new cloud-based service enables you to control and automate units remotely, and collate performance data to see your “hot food operation like never before” – helping you sell more and waste less at every location.

Book a Connect demo

Our BIG brand customers

Jamie Joyce

Global CEO

Dave Hinton, CFSP

President – Flexeserve Inc.

Patrick Walker

VP Technical Service – Flexeserve Inc.

Adam Dyer

Director of Culinary – Flexeserve Inc.

Katie Brewer

Operations Manager – Flexeserve Inc.

Warwick Wakefield

Director of Customer Experience

Improve your hot food-to-go offering

Discover more about Flexeserve

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Our accreditations and memberships

UKCA certification logo CE certification logo CB certification logo ETL sanitation listed logo ETL listed logo Conforms to Standard UL 197 and NSF-4. Certified to CSA Standard C22.2 No. 109. ISO 9001, ISO 14001, ISO 45001 Real Living Wage logo Greater Birmingham chamber of commerce logo Greater Birmingham transatlantic chamber of commerce logo FEA logo The British Sandwich & Food To Go Association MAKE UK MAKE UK, The Manufacturers' Organisation Alcamus logo Specifi logo AutoQuotes