Supersize your countertop capacity with our NEW Flexeserve Zone Xtra

Read more

Flexeserve Hub gets global launch at HostMilano 2021

We’re bringing our hot-holding expertise to Milan for the international launch of our latest innovation, Flexeserve Hub.

We’ll be exhibiting at HostMilano, the international show dedicated to the world of foodservice and hospitality, taking place 22-26 October. Located at Stand H48 in Pavilion 7P, we will showcase how we support and revolutionise the hot food operations of our customers, from major global brands to single-location independents.

Hub goes global

Flexeserve Hub hot-holding large boxed pizzas within a pizza-to-go operation


We’re introducing to the world stage our latest revolution, Flexeserve Hub – the only hot-holding unit designed for the cultural shift in food delivery. Featuring our unique hot air recirculation technology to generate a consistent air temperature throughout the unit, Hub can be used both front and back-of-house.

What makes Hub so special is that it can hot-hold large quantities of packaged food orders – ready for purchase, pickup or delivery – or it can be used as a staging area, for hot ingredients, held at optimum temperature, ready to be prepared for orders.

Engineered to offer the maximum internal volume for its small footprint, Flexeserve Hub can hold up to 60 large boxed pizzas, 140 food orders – packed up and ready to go – or up to 140 whole rotisserie chickens.

Warwick Wakefield, Customer Experience Director, said: “With the recent growth in the food delivery sector, many operators are now looking to capitalise on changes in consumer behaviour, and Flexeserve Hub is a great way to achieve this.”

The full hot-holding range at HostMilano

On the stand at HostMilano, in addition to Hub, we’ll be demonstrating our award-winning range of patented heated displays, Flexeserve Zone, including our Rear Feed models that allow for restocking of hot food from behind the counter.

Flexeserve Zone is the world’s no 1 heated display and the only unit on the market capable of delivering true hot-holding at different temperatures within the same unit.

Our team of hot food-to-go experts – the only team of its kind – will demonstrate, in-person and with actual food, the full capabilities of the equipment.

Flexeserve exhibition stand showing them at in-person events again

Begin your true hot-holding journey at HostMilano

With Flexeserve, you’ll discover the benefits of ‘true hot-holding’ – where food is held at optimum temperature and serving conditions for unrivalled hold times. This unique capability, enables our customers to reduce food waste, improve efficiency, optimise food quality and expand their hot food range.

Warwick continued: “We can’t wait to show visitors to HostMilano what they can achieve by working with Flexeserve. Our unique hot air recirculation technology and all-encompassing Flexeserve Solution make us the only provider of true hot-holding.

“As industry events have returned, we’ve found many businesses coming to us eager to introduce a new hot food programme or transform their existing offer.”

We’ll also share some of our culinary, operational and hot-holding expertise, which drives our all-encompassing service, Flexeserve Solution. This unique support programme comprises five elements – product, cook method, packaging, in-store service and our hot air recirculation technology. This service is available to all Flexeserve customers to help them achieve optimum hot-holding results.

Warwick Wakefield, Customer Experience Director, demonstrating how they share their culinary expertise

Don’t miss out

You’ll find us at Stand H48 in Pavilion 7P at HostMilano 2021, which takes place at Fiera Milano on 22-26 October. On our stand during the exhibition will be:

  • Jamie Joyce – Chief Executive
  • Mick Steele – Technical Director
  • Warwick Wakefield – Customer Experience Director
  • Gary Barnabas – Export Manager
  • Kristian Ward – Operations Manager
  • James Hayes – North America Operations Manager

HostMilano is an excellent opportunity to discover how Flexeserve can enhance your hot food operation, or even enable you to build one from the ground up.

Warwick concluded: “If you’re curious about hot-holding and what we can offer, or you have ambitious aspirations for your hot food operation, come and chat with us – we’re at HostMilano to help businesses like you.”

For more information about Flexeserve hot food-to-go solutions and how we can help your business, please contact us.


Back to list

Share this story:

Share on Facebook Share on Twitter Share on Linkedin

Our accreditations and memberships

NACS Supplier logo NAFEM logo British American Bussiness Council Texas MAFSI logo FCSI logo FEDA logo CFESA logo Southlake Chamber of Commerce AutoQuotes KCL logo Queen's Award ISO 9001, ISO 14001, ISO 45001