![Flexeserve units integrated seamlessly into Amazon Go's revolutionary self-service concept](https://www.flexeserve.com/wp-content/uploads/2023/08/Amazon-Go-Flexeserve.jpg)
Entering hot grab and go with quality and efficiency
![](https://www.flexeserve.com/wp-content/uploads/2023/08/Amazon_Go_logo-300x64.png)
![](https://www.flexeserve.com/wp-content/uploads/2023/08/Amazon_Go_logo-300x64.png)
![Amazon Go enters hot grab and go with quality and efficiency, creating a great tasting menu with Flexeserve's leading hot-holding units and expertise](https://www.flexeserve.com/wp-content/uploads/2023/08/Bfastsand-amazon.jpg)
![Amazon Go enters hot grab and go with quality and efficiency, creating a great tasting menu with Flexeserve's leading hot-holding units and expertise](https://www.flexeserve.com/wp-content/uploads/2023/08/Bfastsand-amazon.jpg)
Amazon Go wanted …
excellent hot food quality
simplicity and compatibility
profitability and efficiency
![Showcasing the unrivalled range of hot food that our hot-holding units can hold at just-cooked quality, for hours, not minutes](https://www.flexeserve.com/wp-content/uploads/2023/08/flexeserve-unit-hot-food-reach.jpg)
![Showcasing the unrivalled range of hot food that our hot-holding units can hold at just-cooked quality, for hours, not minutes](https://www.flexeserve.com/wp-content/uploads/2023/08/flexeserve-unit-hot-food-reach.jpg)
Support from A to Z
Amazon’s pioneering retail concept had begun rollout across the U.S., and consumers demanded a hot food range.
Amazon had no prior expertise in hot food and wanted to offer great tasting products, delivered with excellent efficiency by utilizing hot-holding. The Amazon team loved our technology and needed it to integrate seamlessly with the technology of the groundbreaking Amazon Go self-service concept.
We worked with them, from start to finish, to create a hot food menu and operation from the ground up, and created custom units that integrated with their brand and technology.
![Warwick Wakefield, Director of Customer Experience at Flexeserve](https://www.flexeserve.com/wp-content/uploads/2023/08/flexeserve-Warwick-W-Headshot-300x300.png)
![Warwick Wakefield, Director of Customer Experience at Flexeserve](https://www.flexeserve.com/wp-content/uploads/2023/08/flexeserve-Warwick-W-Headshot-300x300.png)
“We can help you create a hot food operation that makes the most of true hot-holding. Working with you, we’ll optimize operational and energy efficiency, food quality and wastage – so you can sell more and waste less.”
Warwick Wakefield, Director of Customer Experience
![Billy Eatenton, Head of Culinary, demonstrates the hot food that Flexeserve units can hot-hold.](https://www.flexeserve.com/wp-content/uploads/2023/08/flexeserve-food-demo-client.jpg)
![Billy Eatenton, Head of Culinary, demonstrates the hot food that Flexeserve units can hot-hold.](https://www.flexeserve.com/wp-content/uploads/2023/08/flexeserve-food-demo-client.jpg)
Flexeserve Solution
Through Flexeserve Solution, our culinary, technical and implementation experts helped Amazon embrace true hot-holding and create a hot food operation smoothly, efficiently and profitably.
![With its groundbreaking concept, we helped Amazon Go to create an entirely new grab and go menu based around true hot-holding](https://www.flexeserve.com/wp-content/uploads/2023/08/flexeserve-amazongo-store.jpg)
![With its groundbreaking concept, we helped Amazon Go to create an entirely new grab and go menu based around true hot-holding](https://www.flexeserve.com/wp-content/uploads/2023/08/flexeserve-amazongo-store.jpg)
Hot and ready to-go
We helped Amazon successfully launch an entirely new, great tasting hot food range with an operation based around simplicity and true hot-holding. The in-packaging cooking, “one-touch” process we recommended delivers greater food security and optimized efficiency.
One-touch food security
Next-level energy efficiency
Minimal food waste
“We helped Amazon Go create a profitable hot food menu with challenging products, such as grilled cheese sandwiches, meatball wraps and mac’n’cheese. This led to us assisting their UK team to do the same and more…”
Now it's your turn
… to sell more and waste less.
Get in touch with our team and unlock the potential of your hot food operation.