Entering hot grab and go with quality and efficiency
Amazon Go wanted …
Support from A to Z
Amazon’s pioneering retail concept had begun rollout across the U.S., and consumers demanded a hot food range.
Amazon had no prior expertise in hot food and wanted to offer great tasting products, delivered with excellent efficiency by utilising hot-holding. The Amazon team loved our technology and needed it to integrate seamlessly with the technology of the groundbreaking Amazon Go self-service concept.
We worked with them, from start to finish, to create a hot food menu and operation from the ground up, and created custom units that integrated with their brand and technology.
“We can help you create a hot food operation that makes the most of true hot-holding. Working with you, we’ll optimise operational and energy efficiency, food quality and wastage – so you can sell more and waste less.”
Warwick Wakefield, Director of Customer Experience
Through Flexeserve Solution, our culinary, technical and implementation experts helped Amazon embrace true hot-holding and create a hot food operation smoothly, efficiently and profitably.
Amazon loved our technology‘s ability to hold food for several hours at just-cooked quality. We specified Flexeserve Zone which accurately maintains multiple shelf temperatures within the same unit. This allows them to offer incredible hot food variety in a self-service format.
We helped the food team develop a menu from the ground up. Our culinary experts inspired Amazon with true hot-holding’s incredible product potential and advised on the best recipes for hot-holding, unlocking a broad selection of great tasting hot food.
Amazon needed a simple and efficient operation that complemented their technology. We devised processes with products cooked in-packaging, in large batches. We conducted food testing both remotely and in person, refining their cook methods for optimum quality.
Packaging is pivotal for optimum hot-holding results. We guided Amazon on tailoring packaging to their range and a cook-in-packaging approach. By managing air flow for each product type, they can use our versatile hot air recirculation to their advantage.
We created a custom, premium Flexeserve Zone with black, acid-etched end panels and no reflective surfaces, to work with Amazon’s automatic purchase technology. In addition, we delivered a custom range of accessories to ensure the necessary separation between product types.
Hot and ready to-go
We helped Amazon successfully launch an entirely new, great tasting hot food range with an operation based around simplicity and true hot-holding. The in-packaging cooking, “one-touch” process we recommended delivers greater food security and optimised efficiency.
“We helped Amazon Go create a profitable hot food menu with challenging products, such as grilled cheese sandwiches, meatball wraps and mac’n’cheese. This led to us assisting their UK team to do the same and more…”