![Flexeserve units integrated seamlessly into Amazon Go's revolutionary self-service concept](https://www.flexeserve.com/wp-content/uploads/2023/08/Amazon-Go-Flexeserve.jpg)
Entering hot grab and go with quality and efficiency
![](https://www.flexeserve.com/wp-content/uploads/2023/08/Amazon_Go_logo-300x64.png)
![](https://www.flexeserve.com/wp-content/uploads/2023/08/Amazon_Go_logo-300x64.png)
![Amazon Go enters hot grab and go with quality and efficiency, creating a great tasting menu with Flexeserve's leading hot-holding units and expertise](https://www.flexeserve.com/wp-content/uploads/2023/08/Bfastsand-amazon.jpg)
![Amazon Go enters hot grab and go with quality and efficiency, creating a great tasting menu with Flexeserve's leading hot-holding units and expertise](https://www.flexeserve.com/wp-content/uploads/2023/08/Bfastsand-amazon.jpg)
Amazon Go wanted …
excellent hot food quality
simplicity and compatibility
profitability and efficiency
![Showcasing the unrivalled range of hot food that our hot-holding units can hold at just-cooked quality, for hours, not minutes](https://www.flexeserve.com/wp-content/uploads/2023/08/flexeserve-unit-hot-food-reach.jpg)
![Showcasing the unrivalled range of hot food that our hot-holding units can hold at just-cooked quality, for hours, not minutes](https://www.flexeserve.com/wp-content/uploads/2023/08/flexeserve-unit-hot-food-reach.jpg)
Support from A to Z
Amazon’s pioneering retail concept had begun rollout across the U.S., and consumers demanded a hot food range.
Amazon had no prior expertise in hot food and wanted to offer great tasting products, delivered with excellent efficiency by utilising hot-holding. The Amazon team loved our technology and needed it to integrate seamlessly with the technology of the groundbreaking Amazon Go self-service concept.
We worked with them, from start to finish, to create a hot food menu and operation from the ground up, and created custom units that integrated with their brand and technology.
![Warwick Wakefield, Director of Customer Experience at Flexeserve](https://www.flexeserve.com/wp-content/uploads/2023/08/flexeserve-Warwick-W-Headshot-300x300.png)
![Warwick Wakefield, Director of Customer Experience at Flexeserve](https://www.flexeserve.com/wp-content/uploads/2023/08/flexeserve-Warwick-W-Headshot-300x300.png)
“We can help you create a hot food operation that makes the most of true hot-holding. Working with you, we’ll optimise operational and energy efficiency, food quality and wastage – so you can sell more and waste less.”
Warwick Wakefield, Director of Customer Experience
![](https://www.flexeserve.com/wp-content/uploads/2023/08/Solution-kitchen-shot.jpg)
![](https://www.flexeserve.com/wp-content/uploads/2023/08/Solution-kitchen-shot.jpg)
Flexeserve Solution
Through Flexeserve Solution, our culinary, technical and implementation experts helped Amazon embrace true hot-holding and create a hot food operation smoothly, efficiently and profitably.
![With its groundbreaking concept, we helped Amazon Go to create an entirely new grab and go menu based around true hot-holding](https://www.flexeserve.com/wp-content/uploads/2023/08/flexeserve-amazongo-store.jpg)
![With its groundbreaking concept, we helped Amazon Go to create an entirely new grab and go menu based around true hot-holding](https://www.flexeserve.com/wp-content/uploads/2023/08/flexeserve-amazongo-store.jpg)
Hot and ready to-go
We helped Amazon successfully launch an entirely new, great tasting hot food range with an operation based around simplicity and true hot-holding. The in-packaging cooking, “one-touch” process we recommended delivers greater food security and optimised efficiency.
One-touch food security
Next-level energy efficiency
Minimal food waste
“We helped Amazon Go create a profitable hot food menu with challenging products, such as grilled cheese sandwiches, meatball wraps and mac’n’cheese. This led to us assisting their UK team to do the same and more…”
![](https://www.flexeserve.com/wp-content/uploads/2022/06/flexeserve-logo-RGB-fullcolour-resize.png)
![](https://www.flexeserve.com/wp-content/uploads/2022/06/flexeserve-logo-RGB-fullcolour-resize.png)
Now it's your turn
… to sell more and waste less.
Get in touch with our team and unlock the potential of your hot food operation.