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Flexeserve and RATIONAL team up for HRC 2022

Flexeserve will feature as part of commercial oven giant, RATIONAL’s stand at Hotel, Restaurant & Catering 2022 at London’s Excel 21st-23rd March.

Flexeserve, The Home of Hot-holding, is collaborating with the world leader in commercial kitchen equipment at Stand P405 at HRC 2022.

Flexeserve and RATIONAL logos
Flexeserve and RATIONAL logos

Hotel, Restaurant & Catering (HRC) has been running for nearly 80 years and is the UK’s leading business event for hospitality and foodservice professionals to test, taste and discover the latest products from the finest suppliers in the market.

Warwick Wakefield, Customer Experience Director, said: “We’re very excited to be part of RATIONAL’s stand at HRC 2022. We’ve worked together on a number of innovative projects, and we speak the same language on how to approach foodservice and customer requirements.

“Like us, RATIONAL cares deeply about the needs of the customer and will guide them on their journey of development, as we do with our all-encompassing Flexeserve Solution. Together, we’re able to deliver a forward-thinking hot food operation.

“The stand will demonstrate the very best in thermal equipment for food-to-go, with RATIONAL’s ovens and Flexeserve Zone. These are a perfect combination, delivering unrivalled operational and energy efficiency, and food quality.”

Previous show stand for RATIONAL commercial ovens which will be exhibiting at HRC 2022

On the stand at HRC

RATIONAL’s stand will also feature its complete family of iVario cooking systems, suitable for all catering operations, from pubs and primary schools to large production kitchens. Experts from RATIONAL will be on hand to consult with customers, as well as focusing on their software platform, ConnectedCooking, and service support.

Rational IVario and ICombi commercial ovens on show at HRC 2022
RATIONAL IVario and ICombi products


Lee Harding, Key Account Director for UK & Ireland at RATIONAL, said: “It’s great to have Flexeserve Zone represented on our stand for HRC 2022, which is the largest catering exhibition in the UK. There’s a real sense of synergy between our two businesses when we work in partnership on a project.

“With our shared values and passion for great hot food quality and product presentation, working with Flexeserve is exciting – we are both at the forefront of extending what the modern kitchen can be. This allows us, together, to advance a customer’s entire hot food operation.

“Flexeserve Zone enhances both the quality and visual appeal of hot food for unrivalled hold times. That level of innovation and value to an operator is exactly what we look for when advising customers on their thermal needs.”

In a Zone of its own

Flexeserve Zone is the world-leading heated display. This patented range of hot-holding units is the only one that can truly deliver different shelf temperatures for the needs of individual products. This enables operators to offer a vibrant range of visually appealing and great tasting hot food-to-go.

Animation demonstrating Flexeserve Zone's multi-temperature capability - HRC 2022
Animation demonstrating Flexeserve Zone’s multi-temperature capability

Lee continued: “Flexeserve Zone picks up where our ovens leave off. We have designed our ovens and cooking equipment to consistently deliver excellent quality hot food. With Flexeserve’s industry-leading heated displays, our customers can achieve this across their entire estate, with product quality maintained right up until purchase.”

Pop along to P405 at HRC 2022

Warwick concluded: “If you are looking to advance your hot food-to-go operation, and are in search of the equipment that will take you and your team forward, you’ll find the industry’s best at Stand P405.

“This event will offer a unique opportunity for operators to discuss both Flexeserve’s hot-holding units and RATIONAL’s ovens within the same conversation. The RATIONAL team will be on hand to communicate why Flexeserve products are such a great pairing for their ovens, and how they can fit within your operation.”

For more information about Flexeserve hot food-to-go solutions and how we can help your business, please contact us.

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