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EuroShop 2023: Flexeserve to change the game … AGAIN with Solution evolution

Flexeserve is launching an evolution of its Flexeserve Solution – the industry’s only hot-holding service – in Düsseldorf. The team will showcase its unique equipment and expertise, and brand-new cloud service, Flexeserve Connect.

“Changing the game … again”, the world-leading hot-holding manufacturer and food-to-go specialist, is returning to the world’s largest retail trade fair, EuroShop.

At Hall 14 / D17, Messe Düsseldorf, 26th February – 2nd March, there will be a range of Flexeserve’s innovative hot-holding units and a showcase of the all-new Flexeserve Solution, which will help operators transform their hot food programme at every location.

At the world's largest retail exhibition, Flexeserve will be showcasing its range of industry-leading hot-holding units - Flexeserve Zone, Flexeserve Hub and Flexeserve Zone Rear Feed

Warwick Wakefield, Director of Customer Experience at Flexeserve, said: “We’re so excited to return to EuroShop – it’s a major global event for our industry and one that can influence the strategies of retailers around the world.

“We’re bringing our range of industry-leading hot-holding units, featuring Flexeserve Zone, now recipient of the Queen’s Award for Innovation: 2022. Equally, our team of experts has grown significantly in the past few years – and that’s why, beginning at EuroShop, we can offer our customers a new Flexeserve Solution.”

A new Solution

Flexeserve has evolved its Flexeserve Solution to not only help operators achieve true hot-holding – where hot food is maintained at optimum quality and temperature for unrivalled hold times – but also to embrace hot-holding with ease. The service, delivered by Flexeserve’s experts, comprises six key elements: Technology, Food, Culinary, Packaging, Implement and Connect. The team guides customers through this journey to refine and transform their hot food operation.

Flexeserve at EuroShop 2023 is changing the game again with its all-new Flexeserve Solution, the industry’s only hot-holding service
Flexeserve is changing the game again at EuroShop 2023, with its all-new Flexeserve Solution – the industry’s only hot-holding service

Billy Eatenton, Head of Culinary at Flexeserve, said: “Düsseldorf is going to be an amazing opportunity for operators to come and understand our true hot-holding and how Flexeserve can help them sell more and waste less. That’s wasting less of everything – food, energy and staff time.

“Our in-house chefs enable you to serve a wider range of incredible food. Then we help you streamline processes for maximum efficiency and establish the right packaging for each product for the best results.”

Flexeserve Head of Culinary, Billy Eatenton demonstrating how hot hot food is maintained at just-cooked quality, temperature and appearance with Flexeserve's unique equipment and expertise
Flexeserve Head of Culinary, Billy Eatenton demonstrating how hot hot food is maintained at just-cooked quality, temperature and appearance with Flexeserve’s unique equipment and expertise

Last year, Flexeserve welcomed Dirk Wissmann, formerly of Pret A Manger, as its Operational Support & Development Manager. In his 23 years at Pret, Dirk played a fundamental role in integrating Flexeserve’s hot-holding equipment to drive the evolution of a pioneering hot food operation.

Dirk now leads the Implement aspect of Flexeserve Solution, offering customers truly unique expertise, based around his extensive operational experience.

Dirk said: “We’re looking forward to welcoming operators to the stand to discuss their hot food and demonstrate our new Flexeserve Solution. Enhancing how we help customers to ‘make it a reality’ is a major aspect of Flexeserve Solution’s progression. Within Implement, we optimise both front and back-of-house, improving hot food in the kitchen, at the store and on the doorstep. And after that, we help to Connect!”

Flexeserve Operational Support & Development Manager, Dirk Wissmann offers customers truly unique expertise, based around his extensive operational experience
Flexeserve Operational Support & Development Manager, Dirk Wissmann offers customers truly unique expertise, based around his extensive operational experience

Don’t just control … Connect

The newly added sixth element of Flexeserve Solution is Connect, a cloud-based service that is being exclusively previewed at EuroShop 2023 ahead of its official launch later in the year.

Connect will allow operators to control and automate units remotely, collate data on the performance of units to “see their hot food operation like never before” and use that data to further progress how they prepare and serve hot food.

Flexeserve will provide visitors to EuroShop with an exclusive preview of Flexeserve Connect, its new cloud-based service taking hot food operations to the next level
At EuroShop 2023, Flexeserve will provide visitors with an exclusive preview of Flexeserve Connect, its new cloud-based service taking hot food operations to the next level

Warwick continued: “Connect helps bring together everything you achieve with our experts, enabling you to maximise the benefits of Flexeserve Solution across your entire hot-holding estate.”

The cloud service will ensure you can take your hot food operation to the next level, and achieve the following benefits at every location:

  • Real energy efficiency
  • Maximised daypart opportunities
  • Improved support for store teams
  • Enhanced customer experience

Innovative products, international team – Flexeserve at EuroShop 2023

Representing Flexeserve at Hall 14 / D17 will be many of its expanding team of experts and distributors from around the world, including Meris Food Equipment of Australia and Pentagast, our newly appointed distributor for the DACH region.

Alongside Warwick, Dirk and Billy, will be Global CEO, Jamie Joyce and members of Flexeserve’s commercial team, including EMEA Key Account Manager, Kristian Ward and new Head of Customer Development, Holly Francis.

In addition, there’ll be members of Flexeserve Inc. – Dave Hinton, President of the Americas, Patrick Walker, VP of Technical Service and Adam Dyer, Director of Culinary for the Americas, who are currently establishing Flexeserve Inc.’s HQ in Dallas, TX for supporting customers across the Americas.

A range of diverse and colourful food-to-go that can be hot-held in Flexeserve hot-holding units

The stand will also play host to a variety of Flexeserve’s industry-leading hot-holding units, including:

  • Flexeserve Zone – the Queen’s Award-winning and world #1 heated display
  • Flexeserve Hub – the high-capacity unit getting its EuroShop debut
  • Flexeserve Zone Rear Feed – allowing restocking from behind the counter

All-new for EuroShop will be Flexeserve Zone 4 Tier Rear Feed, which is perfect for supermarket rotisserie, warm bakery, breakfast items and so much more – providing new levels of efficiency for a busy store team.

Warwick concluded: “We have so much to show you, but we’re also keen to listen. Flexeserve is more than a manufacturer, we are your hot-holding partner – helping you address your goals and challenges, to sell more and waste less.

“If you’re coming to EuroShop, we’d love to see you and discuss how we can advance your hot food operation and take it to the next level.”

If you’re visiting EuroShop 2023, you can book a meeting with Flexeserve or get in touch with the team to discuss your requirements by clicking here.

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