Flexeserve returns to GulfHost to transform food-to-go

Operators will have the opportunity to change their hot food game with the industry leader at Dubai World Trade Centre on 8-10 November 2022.

Flexeserve is bringing its unique hot-holding equipment and expertise to the Middle East’s most influential exhibition for hospitality buyers, GulfHost 2022.

Exhibiting at Stand Z3-D3 of Za’abeel Hall 3, Flexeserve will showcase the Queen’s Award-winning Flexeserve Zone. In addition, Flexeserve Hub, a high-capacity unit transforming kitchen operations, will be given its Middle East debut.

‘The Home of Hot-holding’ first exhibited at GulfHost in 2018 and returns for 2022, shortly after winning the Queen’s Award for Enterprise: Innovation for its flagship unit, Flexeserve Zone.

Director of Customer Experience, Warwick Wakefield, said: “We’re very excited to be bringing our technology and expertise to GulfHost 2022. As we continue our global expansion, it’s a very exciting time in the world of hot food. With a strong market share in the UK and our new American facility opening in February 2023, we’re in a great position to support hot-food vendors in global markets.

“With our tailored approach through Flexeserve Solution, we can help with all aspects of hot food-to-go and support the region’s rich culinary diversity.”

Meet the team

Flexeserve will be represented at the Za’abeel Hall 3, Stand Z3-D3 by its hot-holding world experts. They will field questions on culinary, packaging, technical and in-store operations, all vital for an optimised hot-holding operation. These are covered by the industry’s only all-encompassing hot-holding service, Flexeserve Solution.

Kristian Ward, Operations Manager and Dirk Wissmann, Operational Support & Development Manager - GulfHost 2022
Kristian Ward, Operations Manager and Dirk Wissmann, Operational Support & Development Manager

In attendance at GulfHost will be:

  • Kristian Ward – Operations Manager
  • Dirk Wissman – Operational Support & Development Manager

Warwick said: “Our team of hot-holding experts and world-leading equipment have helped transform the way major global brands make and serve hot food. This event is a fantastic opportunity for operators in the Gulf region to tap into our expertise and discover how we can help them realise the full potential of hot-holding.

“As your hot-holding partner, we can help you sell more great tasting, high quality hot food throughout the day.”

Flexibility – from forecourts to foodhalls

With both dine-in venues and grab-and-go food enjoying huge popularity in Asia and the Gulf, Flexeserve’s revolutionary units can meet the demands of this booming market.

Flexeserve has created its diverse product range in collaboration with customers – with the industry, for the industry. The result is a unit for every need, supporting a wide range of operators – demonstrated by the units that Flexeserve will showcase in Dubai.

On show at GulfHost will be Flexeserve Zone, the only unit capable of holding food with different temperature requirements in the same unit, driving sustainability and profitability front-of-house.

In addition, Flexeserve Hub will get its Dubai debut. Hub is a revolutionary, high-capacity hot-holding unit, perfect for both busy kitchens and operators with food models such as delivery, pickup, takeaway and drive-thru. With the ability to hot-hold a range of food-to-go at volume, Hub is transforming food quality and operational efficiency.

Warwick continued: “The Gulf and Asia are leading markets in terms of hospitality and foodservice, and the expectations of consumers are driving operators to streamline their front and back-of-house processes. We can help customers achieve the diverse, convenient hot-food offer that is vital for advancing food-to-go in this region, whilst increasing their efficiencies.”

Join Flexeserve at Stand Z3-D3

Flexeserve has transformed hot food for some of the biggest global brands, including Pret a Manger, Spar, Circle K and BP, achieving true hot-holding to increase profitability and expand hot food ranges with unrivalled hold times.

Warwick concluded: “Whether you offer grab-and-go, delivery or dine-in, we can change your game with our equipment and expertise. Come and talk to us at GulfHost and find out how we can transform your food-to-go operation.

Find Flexeserve at GulfHost by visiting Stand Z3-D3 at Za’abeel Hall 3, to discover how you can transform your hot food programme.

If you’re visiting GulfHost, you can book a meeting with Flexeserve or get in touch with the team to discuss your requirements by clicking here.

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