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Flexeserve makes UK’s leading provider of OEM parts its ‘First Choice’

As demand for our products continues to rise, we are enhancing our aftersales customer service for parts ordering and delivery.

We have selected First Choice Group as our chosen partner for the fulfilment of parts supply for our industry-leading hot-holding equipment. First Choice will be responsible for supplying Flexeserve parts to customers in the UK and selected overseas markets.

This is the latest move in a strategic vision to make Flexeserve’s operations more efficient and effective. It will enable us to deliver an even better experience for our customers, distributors, and service and maintenance partners.

Customer Experience Director, Warwick Wakefield said: “As we continue to build our brand and develop our aftersales support in the global marketplace, our Customer Support team will focus on proactive analysis and a more strategic approach to supporting our Development team on technical performance. Our Manufacturing and Despatch teams will also be able to dedicate their time and resources to our ever-increasing Flexeserve sales around the world.

“Our Customer Support team already does an incredible job, fielding the technical requirements of our customers. With First Choice on board, our team can continue to address customer needs, but with greater emphasis on technical support, providing enhanced diagnosis and resolution of customer queries. It’s a really exciting development.”

Flexeserve partner in warehouse loading parts into a Flexeserve technical support vehicle

Who is First Choice?

With over 20 years’ experience in this field, First Choice can bring the parts function of a business to the next level, improving the speed and effectiveness of fulfilment and delivery.

First Choice Group is the UK’s largest provider of genuine OEM commercial catering equipment parts and accessories. Like Flexeserve, First Choice is UK Midlands-based, being headquartered in Cannock, Staffordshire. This, together with the way they operate in consolidating parts supply to their end clients, aligns with our green initiative by minimising ‘parts miles’.

Steven McLaren, Head of Manufacturer Partnerships at First Choice Group, said:

“It’s a proud moment for all involved at First Choice Group, to be officially partnering with such an innovative company as Flexeserve. We can now offer their customers the efficiency and availability of OEM parts stock on some of the most pioneering foodservice equipment solutions.

“Similarly, Flexeserve will see a significant investment in UK stockholding, together with award-winning customer service. They will also be able to take full advantage of our infrastructure, built solely around the supply of genuine OEM parts.”

People working in First Choice Group's parts distribution centre

Why we’ve chosen First Choice Group

The sheer variety of delivery solutions that First Choice offers is impressive. The company says it has over 90 different methods of getting parts to customers. This enables them to always use the most appropriate channel to suit a customer’s specific needs.

The distribution expertise of First Choice makes possible new methods of delivering Flexeserve parts – offering complete flexibility for Flexeserve’s customers. In addition to next-day delivery as standard, they offer UK customers a range of timed services as well as specialised solutions. These include ByBox, PUDO (PickUp DropOff), in-boot service – the ability to deliver straight into the back of an engineer’s van – and, of course, click & collect from their dedicated trade counter.

This will also support our international distributor partners with more cost-effective same-day shipping services.

Warwick continued: “First Choice has an impressive set of clients in its portfolio, representing all major foodservice brands. It was only right that we join that list, given their extensive resources and best practice approach to parts distribution.

“Their multiple e-commerce solutions will also make it quick and easy for our customers to order Flexeserve parts. And if they need help with the identification of these, they’ll have access to comprehensive support, as well as approved equipment manuals, technical advice and training from qualified service professionals.”

Flexeserve partner in warehouse storing hot-holding unit parts away

First Choice Group is now a part of how we work

CEO of Flexeserve, Jamie Joyce, said: “Our equipment is incredibly robust, because of the high-quality accredited components we use, our expertise in assembly and rigorous approach to testing. However, when a replacement part is required, it tends to be needed quickly. That’s because our units have become such a vital part of our customers’ operations that they want to avoid any downtime.

“With First Choice assisting us with parts distribution, we can be sure that our customers, distributors, and service and maintenance partners will continue to receive genuine Flexeserve parts, and in the most appropriate timescale and delivery method for them.

“Their global reach aligns closely with our own international business strategy and we look forward to taking full advantage of the opportunities that this partnership now provides.”

For more information about Flexeserve products and services, and how we can help you, please get in touch.

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