5 star food-to-go headlines an arena near you

Technology

Given the food volume needs of ASM Global, every kiosk at their first grab-and-go venue, Leeds’ First Direct Arena, would require a Flexeserve Zone Countertop unit in place. Zone’s unique ability to hot-hold at different temperatures in one unit meant it could create the perfect microclimate for every option – unlocking higher food quality and a wider range available to customers.

Food

Alongside ASM’s food team, our culinary experts helped redefine their food menu, developing ten new food concepts to excite their audience and meet ever-changing demands.

This included a redeveloped burger offer, focusing on contemporary trends with two smashed patties, cheese and a glazed bun. A range of open flatbreads were also included on the menu, with three meat options and a vegan alternative. The culinary team’s next exciting addition was loaded tater tots with BBQ beef, drizzled with nacho cheese sauce – just a further example of how extensive and detailed the new menu has become.

Culinary

We worked meticulously to test and create procedures that can deliver the entire new and upgraded menu without the additional complexities within their operation. Our experts developed detailed cook programmes that can be replicated across all of the ASM Global operated stadiums, utilising their existing equipment and labour alongside Flexeserve technology to achieve total operational efficiency.

Our culinary sessions highlighted the need for premium quality offerings that would truly ‘wow’ attendees. No matter if there was a desire for traditional fast-food favourites or more healthier options – every food item would be of the highest possible standard.

Packaging

How each food item is packaged is essential to the hot-holding process. Our specialists tested several packaging options for ASM’s needs, advising on the correct solutions for maximised hold times and quality.

This process is a vital part of what enables Flexeserve’s units to hold food for longer than ever thought possible, ensuring hot food is available before, during and after every event.

Implement

Implementation was then agreed upon, with this new process for true hot-holding able to be replicated throughout any of ASM’s locations.

The central production kitchen would oversee the preparation and cooking of food, with units loaded before and during the event to ensure items were consistently available at optimum freshness and food safety compliance.